With several years of book designing experience, Zhu Yingchun offers advice to those pursuing a career in the field in an online lecture organised by Artron.
“Young people interested in book design are used to looking online for resources and inspiration, it’s become a new norm. I want to remind young designers that as well as looking at the exceptional work of others, it’s equally important to accumulate experiences in daily life and take time to think about them.
Reading is also essential for any book designer, as you need to develop an all-rounded understanding of the medium. Reading outside of work allows you to enrich your own cultural understanding and background, putting you in a better place to design books successfully in the future. Presenting a book’s content in an effective way will communicate the comprehensive abilities of a good book designer.”
